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She Creates Business

How do I get more clients in my wedding business? Should I start a wedding venue? What are the latest social media trends for marketing?

Have you ever found yourself Googling these questions late into the evening between wedding seasons?

Here's the great news my friend: YOU ARE NOT ALONE. All of us in the wedding industry share the same struggles, we all have stories AND the best part is......we all have solutions!

Every Tuesday & Thursday, She Creates Business, a Podcast for Wedding Pros interviews women entrepreneurs in the wedding industry just like you.

We share personal journeys, business building strategies, marketing tips and MORE. From wedding planners to florists, from venue owners to calligraphers and beyond, no topic is off limits.

Join us for community and conversation!

Connect with Kinsey:

Jan 21, 2020


The Pro Shop

Boomerang for Gmail

The First Step:

I challenge you to determine the real reason you have a limited marketing budget. Ask yourself WHY you have a limited marketing budget and be honest. 

Why are we asking ourselves this question? Because anyone who owns a business should know that marketing leads to sales and sales are the financial life source of your business. 

If you know this, then why do you have a limited marketing budget? And, what does “limited” actually mean to you? Does limited mean you truly have $0 to spend on marketing? Or, does it mean $200 a month? Does it mean $50 a month?

Pro Tip: One of the most interesting things I’ve found with my clients is that they say they have a “limited marketing budget” but they don’t actually have a real number in mind.

You have to do the work, gather the data, and get an actual number for how much you have to spend on marketing each month. If you’re allocating all of your money strategically and it’s all gone because you’re not making a lot yet, then the truthful answer might be you have $0.

Or, the real answer might actually be: I have $0 because I CHOOSE to spend money on other things in my business and I’m not prioritizing my marketing because I think posting to Instagram is a marketing strategy.