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She Creates Business

How do I get more clients in my wedding business? Should I start a wedding venue? What are the latest social media trends for marketing?

Have you ever found yourself Googling these questions late into the evening between wedding seasons?

Here's the great news my friend: YOU ARE NOT ALONE. All of us in the wedding industry share the same struggles, we all have stories AND the best part is......we all have solutions!

Every Tuesday & Thursday, She Creates Business, a Podcast for Wedding Pros interviews women entrepreneurs in the wedding industry just like you.

We share personal journeys, business building strategies, marketing tips and MORE. From wedding planners to florists, from venue owners to calligraphers and beyond, no topic is off limits.

Join us for community and conversation!

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Jan 30, 2020


Today on the podcast I'm welcoming Caryl Lyons from ROAR Events.

Caryl is sharing her almost three decades of corporate event planning experience with us and proving why we should all look towards corporate events to get out of the revenue hamster wheel of weddings only.

Caryl Lyons is the founder of ROAR events, a company that has brought to life tons of events, from large high-tech conferences to exclusive and intimate gatherings. She has over 27 years as an event planner and is using her experience to help new planners make their mark on the industry.

She also launched an educational platform for those who want to enter or improve their corporate events planning game – called ROAR Playbook. Event planners looking for the perfect space for a meeting, a banquet or a party can also use her app called Capacity.