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She Creates Business | A Podcast for Wedding Pros

How do I get more clients in my wedding business? Should I start a wedding venue? What are the latest social media trends for marketing?

Have you ever found yourself Googling these questions late into the evening between wedding seasons?

Here's the great news my friend: YOU ARE NOT ALONE. All of us in the wedding industry share the same struggles, we all have stories AND the best part is......we all have solutions!

Every Tuesday & Thursday, She Creates Business, a Podcast for Wedding Pros interviews women entrepreneurs in the wedding industry just like you.

We share personal journeys, business building strategies, marketing tips and MORE. From wedding planners to florists, from venue owners to calligraphers and beyond, no topic is off limits.

Join us for community and conversation!

Connect with Kinsey:

Nov 24, 2018

2018 Small Business Saturday through Cyber Monday Sale!

My guest today is Danielle Salazar, the Marketing Director for Kennedy Blue, Wedding Shoppe & Penny and Pine.

In today's episode, Danielle is pulling back the curtain on how she and her team manage multiple brands and the marketing and growth strategies they've used to grow Kennedy Blue 60%-100% year over year.

Here's more about Danielle:

Danielle Salazar is a Marketing Manager at Wedding Shoppe, Inc, where she oversees and coordinates the marketing efforts for multiple brick & mortar and e-commerce companies in the wedding apparel and bridal skincare space including Wedding Shoppe, Kennedy Blue, and Penny & Pine.

Danielle and her team have been able to grow online traffic by 60-100% year-over-year, while revenue has grown by 110-130%. She attributes that growth to her heavy focus on lead acquisition, content, social media, and customer feedback.

Before transitioning to the corporate side of the wedding industry, Danielle worked directly with brides as a bridal consultant. Being able to experience both sides of the industry has been crucial to her success and she has now been in the industry for just over 7 years.


Kennedy Blue


Penny and Pine