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She Creates Business

How do I get more clients in my wedding business? Should I start a wedding venue? What are the latest social media trends for marketing?

Have you ever found yourself Googling these questions late into the evening between wedding seasons?

Here's the great news my friend: YOU ARE NOT ALONE. All of us in the wedding industry share the same struggles, we all have stories AND the best part is......we all have solutions!

Every Tuesday & Thursday, She Creates Business, a Podcast for Wedding Pros interviews women entrepreneurs in the wedding industry just like you.

We share personal journeys, business building strategies, marketing tips and MORE. From wedding planners to florists, from venue owners to calligraphers and beyond, no topic is off limits.

Join us for community and conversation!

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Jan 16, 2020


Why should we audit our wedding business?

I’m not usually one for a lot of “feelings” in business but what I like about assessing how we felt about our business last year or last quarter is how it helps inform us about which parts of our business to focus on improving and which parts went well. 

Questions to help get you started:


  1. Did you feel like you were answering the same questions over and over again to couples, vendors, etc? 

  2. Did you feel unorganized in any part of your business? Were you constantly “looking” for paperwork, items you need for event days, communication from your couples? 

  3. Did you absolutely crush it with your onboarding and offboarding processes and want to repeat exactly what you did to continue to build on that success? 


Now that you’ve taken the time to assess your business, we’re ready to audit our business and make a plan for what we’ll improve upon and what can be maintained because it went well.

We’re going to audit 4 key areas of your wedding business:

  1. Marketing
  2. Administrative (automation, on-boarding, off-boarding, employees, etc)
  3. Finances (taxes, bookkeeping, etc)
  4. Event Day


PRO TIP: You can sit down and perform this audit in one full day. Or, you can audit one section per day and take a full week to perform this audit. Do what works best for your schedule.