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She Creates Business | A Podcast for Wedding Pros

How do I get more clients in my wedding business? Should I start a wedding venue? What are the latest social media trends for marketing?

Have you ever found yourself Googling these questions late into the evening between wedding seasons?

Here's the great news my friend: YOU ARE NOT ALONE. All of us in the wedding industry share the same struggles, we all have stories AND the best part is......we all have solutions!

Every Tuesday & Thursday, She Creates Business, a Podcast for Wedding Pros interviews women entrepreneurs in the wedding industry just like you.

We share personal journeys, business building strategies, marketing tips and MORE. From wedding planners to florists, from venue owners to calligraphers and beyond, no topic is off limits.

Join us for community and conversation!

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Nov 30, 2017



Mary Swaffield is the CEO (Chief Everything Officer) of Mary Elizabeth & Co. (fondly nicknamed ME&Co.), a company she founded in 2013 after having experienced MAJOR burnout after 6 years as a Wedding Planner.

Only a year after having vowed never to own another business, ME&Co. - a strategic marketing and branding company for wedding & event pros - launched as a somewhat reluctant concession that being an entrepreneur was truly in her blood. Within 2 years, she had launched 2 additional divisions to ME&Co - the Wedpreneur: Smart Business for Wedding Pros, and Smitten & Co. (Wedding Planning & Design) with her business partner and co-podcast host, Janna Blaine.

Today, she successfully manages all three companies but spends most of her time growing her community of wedding professionals through the Wedpreneur.

With a focus on collaboration & community, the Wedpreneur helps wedding professionals of all levels create profitable and sustainable wedding businesses through mastermind groups, masterclasses, online courses, mentoring, and of course, through the power of shared knowledge within the community itself.

Mary is a Certified Special Event Professional (CSEP) through the International Live Events Association, where she is also past-Vice Chair of Operations and Corporate Governance. Known for her passion for education and elevating the industry, she also serves on the advisory committee for the Event Management Program at Bow Valley College, and can often be found speaking at industry conferences throughout North America.

In her spare time, she loves hanging out with her three kids or hanging out with her life-long best friends over a few cocktails.